With the Professional’s Guide to SEO, you’ll discover how to rank in a SERP saturated with the most authoritative websites. Level-up your search strategy with our guide for practicing SEO professionals. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website.

How can I learn SEO?

SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. This module covers the role of content marketing as a critical component of SEO. You will explore the fundamentals of content marketing, including its role in building brand authority and engaging audiences. The module also covers content distribution strategies, marketing approaches, and best practices for creating high-quality, shareable content that improves search visibility and drives traffic.

• In lesson 2, you’ll grasp the importance of hooks in your portfolio, how to write them, and the best practices based on your career stage and target audience.
• As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword.
• The other place where backlinks occur a lot is on social media.
• Search engines are the starting point for most online experiences.
• A “business citation” or “business listing” is a web-based reference to a local business’ “NAP” (name, address, phone number) on a localized platform (Yelp, Acxiom, YP, Infogroup, Localeze, etc.).
• Thus, ranking higher on Google search results has the potential to drive significant traffic to your site.

Google Search Console will give you a basic overview of your website’s performance and alert you if there are any major issues. As long as your website is easy to use and functions properly, you probably don’t need to worry too much about technical SEO. To earn more social shares, you can involve other influencers in the content creation process. Then, when the content is published, they’re much more likely to share it when it goes live. For example, Ahrefs conducted a study showing that 96.55% of blogs earn no traffic.

For instance, concerns about mass-produced content a decade ago led Google to refine its systems to better reward quality content, rather than imposing bans based on the method of creation. Understanding the nuances of search penalties is important for maintaining and improving your website’s visibility. Penalties can significantly impact your site’s search engine rankings, either through automatic algorithmic actions or manual reviews by the search engine’s team. Here’s a beginner-friendly overview of algorithmic and manual search penalties, their differences, common issues that trigger them, and solutions for recovery.

Managing a Large Website? Enterprise SEO is for You

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Technical SEO is the process of optimizing a website for search engines. Video SEO is the process of creating and optimizing videos for maximum visibility in search results.

SEO Basics

To do that, just type one of the keywords that you found into Google. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google.

Google uses a set of ranking factors that help determine the order of websites in search engine results pages (SERPs). All in all, Google (and other search engines) are looking to reference sites that provide the most valuable information and experiences that meet the user’s search query. SEO isn’t just about keywords; it’s about optimizing for user experience. A well-structured, fast-loading, mobile-friendly site ranks better and keeps users engaged. By improving site navigation, readability, and content relevance, businesses create a better experience for visitors. This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing.

Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results. Google is a fully automated search engine that uses programs called crawlers to explore the web constantly, looking for pages to add to our index. You usually don’t need to do anything except BHS Links publish your site on the web. In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web.

To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. A content audit in SEO involves a comprehensive analysis and evaluation of all the content on a website.